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Our Story

Jersey Discount Tool Co., fondly known as JDTCo., started its journey in 1985 under the leadership of Nick Morello. As an independent venture, Nick's passion for providing tools to hands-on mechanics laid the foundation for the company. Through the unwavering support of his family, including his wife and son, the business flourished over the years, evolving into the success it is today.

At the heart of JDTCo. lies a straightforward and simple mission driven by Nick and his crew: securing the best possible prices for hardworking individuals. Fueled by a deep disdain for corporate greed, Nick is dedicated to challenging the status quo. JDTCo. sets out to revolutionize the tool industry by offering high-quality, well-known brand tools at significantly reduced prices. Nick's dedication to being the "godfather of the tool industry" resonates in the company's commitment to providing unparalleled value to its customers.

In the footsteps of his father's entrepreneurial spirit, Nick Morello IV, played a pivotal role in JDTCo.'s evolution. Nick IV began selling tools on eBay, showcasing the company's products to a wider audience. This initial foray into online sales laid the groundwork for the company's expansion. Today, under Nick IV's guidance, JDTCo. has blossomed into a multifaceted entity. Beyond the online platform, the company boasts an impressive online store, a user-friendly mobile app, and even a brick-and-mortar retail location. Nick IV's dedication to carrying forward the family legacy, combined with his innovative vision, has propelled JDTCo. to greater heights, providing customers with convenient access to discounted tools through various channels.

JDTCo.'s influence in the tool industry continues to expand, thanks in part to their robust presence on social media platforms. With a combined audience exceeding 400,000 individuals, the company remains at the forefront of the industry. As they push boundaries, JDTCo. stands firm against corporate avarice. By advocating for fair pricing and showcasing the power of discounts, the company ensures that every customer can access quality tools without breaking the bank.

Meet The Team


Nick Morello III

President & CEO



Emotional Support


Nick Morello IV

Vice President



Head of Security

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